G – Ehandel og kundeloyalitet
- Gastwirth, J.L. [1971] “On probabilistic models of consumer search for information”, (ikke offentligtgjort, fundet gennem http://yap.cat.nyu.edu/Hires/inst.asp?cat=research )
- Gebauer, J., Beam, C. og Segev, A., [1998], “Impact of the Internet on Procurement“ Acquisition Review Quarterly, no. 14(spring), s.167-181
- Granovetter, M. [1985], “Economic Action and Social Structure: The Problem of Embeddedness” American Journal of Sociology, 91, November s. 481-510
- Grant, R.M., [1991], “The Resource-based Theory of competitive advantage: Implcations for strategy formulation” California Management Review, Spring, s. 114-135